What logo and branding trends are going to define 2017? Today, we’re gazing into the future at nine popular logo trends. From simplification to unique typography to animation, these are what we’re predicting will be hot in the new year.

1. Broken letters

Stencils? Spray paint? Not quite. In 2017 we can expect designers to be taking broken letterforms far beyond their utilitarian nature.

Take the Scala logo, for example. Scala is a fund advisory business which advertises their ability to elevate businesses. Designers at the branding agency Bond ran with the idea of elevation by “breaking” the letter A in Scala and introducing a rising diagonal line.

The broken letter trend doesn’t (and won’t) stop there. Pentagram breaks the letter “O” in Open View to visually communicate openness, and Bravo uses broken letterforms in the Fuzzie logo to hint at stitching along the seams of a teddy bear.

2. Form simplification

There are messy people, and there are clean people. We love both, but if logo and branding trends are any indication, it’s time to make room for cleanliness.

In the recent Mastercard and airbnb rebrands, visually busy logos were exchanged for streamlined, simple designs.

In addition to rebrands, simplification is showing up in new logos. Take, for example, the extremely minimal and spacious branding for The Athens Recorder or Labor’s neatly organized logo and packaging.

3. Cropping

One of the famous teachings of renowned graphic designer Paul Rand was to ask ourselves how to visually show as little as possible while still communicating a message. For instance: How much of the letter “Y” do we really need to expose to let the viewer know it’s a “Y?” The answer: less than you thought. Cropping is one way to embrace this idea of subtraction, and it’s coming back in a big way.

Design agency Casa Rex used cropping to create a signature look for lifestyle and culture brand Risca Faca. Triboro uses cropped the Punk logo well off the page (totally punk!). Lastly, Experimental Jetset and Pentagram join the cropping party with branding that extends into the empty space beyond the print material.

4. Color palette simplification

Noticed how there’s less and less color in logos lately? If not, it may be because simple color palettes actually create the sense of morecolor! This reductionist method of design gives each individual color the space to shine.

Chase created an recognizable blue expanse in their logo for Blinkbox. Pentagram did the same with the color red for Film Independent. Meanwhile, DIA developed an intriguing two-tone analogous color palette for Tomorrow International, and Hey Studio designed a memorable rainbow of six bright, saturated colors.

5. Photographic textures

Here’s something new: abstract photographic textures in logo and branding. This is a quick and easy way to add personality to a brand, and there are a lot of designers today doing it well.

Let’s look at Franklyn’s logotype for the Cherchez la Femme exhibition. We see photographic hints of grass, flowers and smoke, all of which culminate in a one-of-a-kind abstract image.

On the other hand, Mucho’s Valdeuvas logo incorporates a photographic wood texture to evoke a rustic feel, while Hey’s branding for ArtFad goes to the extreme by creating geometric containers that frame a rotating cast of photographic textures. (Did someone say geometry?)

6. Geometry

Geometry has probably been trending since before you were born, but that doesn’t mean we can’t talk about ways designers are pushing the envelope today.

Designers at Spin replicate an arched line in multiples of 90 degrees to construct a geometric logotype for Dig Delve. Use of shapes is seen in the Charlie Smith Design logo for Street Kitchen and A Practice for Every Day Life’s logo for Performa 15. Meanwhile, the Wallpaper Store’s branding places a simple red circle over a repeating geometric pyramid pattern.

7. Hand-drawn

Let’s face it: Translating handmade design to computers has always been a challenge, requiring scanners, USB tablets, vector tracing and more. Why bother with that clutter when you can just create a fully digital design? The answer is recently coming into focus: Hand-drawn designs feel fresh, comforting, human and grounded. And they’re worth the effort!

The typography in the Byron logo joins the hand-drawn style of the accompanying illustrations, creating a welcoming, down-to-earth aesthetic. This same aesthetic is also seen and felt in the Grand Banks and Moi Helsinki logos. In contrast, the “vandalization” of the Nike logo captures the feeling of crude street graffiti and art in NYC.

None of these feelings could be captured quite as well with a purely digital design.

8. Pattern & repetition

Humans gravitate towards familiarity, and one simple way to evoke that feeling with design is through pattern and repetition.

Franklyn elaborates on the symbol for Capsule to create a capsule pattern. Made by Alphabet introduces a simple blue geometric pattern into the branding for Dressing the Screen. And Spin revamps the preexisting Ministry of Sound logo into a repeating pattern that plays with the letter M.

Build brand recognition through pattern recognition and designs customers will never forget.

9. Moving parts

We’ve saved the best for last! One of the most exciting trends on our radar is branding that introduces both logo design variation in printed materials and web-based animated GIFs.

Notice how the puzzle-like rectangles of the Cha.ology logo slide into different positions, creating a wide array of logo lock-ups for different uses. Similarly, the DNA markers in the 23andMe logo change color and position constantly throughout the branding. Don’t be afraid to move around in 2017!

Here’s to logo trends in 2017!

Are you seeing the future yet? We are and it looks bright. Don’t forget to keep up with these trends as they grow and evolve in the coming year.

Are you seeing other trends emerge? Comment below!

source: 99Designs.com

The importance of the creative process dawned on me the other day when I was making a cup of tea. It’s been a long road on the way towards tea snobbery, but the experience has taught me that like with producing great art, producing great tea must be done with care.

You take the time to pick leaves whose scent intrigues you; you steep a precise quantity in boiling water for just the right time, and reward your efforts with that perfect cup.

Alternatively you can pick up a value box of pre-bagged tea grounds at your area supermarket and take your chances with a hurriedly made, mass produced product. I assure you the experience will not be the same.


Attention To Process

Expressing our creativity in a professional capacity requires the same attention to process.

You can’t expect to produce a great design just because you have a seemingly great idea. There is no magic button. Whatever light bulb moment you experience has to be tempered with meaningful planning and preparation if you want to create something arresting, powerful, and lasting. If you want some guidance on how to improve your creative process, consider these tips as a starting point.

Familiarize Yourself With The Process

First things first: in order to execute a creative project correctly, you need to familiarize yourself with all the components that will take you from idea to physical realization. If you have a faint concept for a client company’s branding design, for instance, try planning out the key elements of the design before trying to draw it out.


What colors best communicate the ethos of the company? Would the brand have more impact with a minimalist approach, or does it need to be big and bold? Take your time to imagine yourself as a customer of your client company, consider the aesthetic appeal of your brand in various mediums, and so forth.

In other words, consider your idea from all angles before settling on one that fits.

Once you’ve settled upon the general layout of your idea, don’t hesitate to design multiple drafts in one sitting so you can work out all the aesthetic kinks of your idea.

Balance The Extremes

The creative process is all about balancing extremes. When a seemingly amazing idea hits us like a stack of bricks, the first impulse we have is to act on it immediately. But the idea you have is likely couched in extremes, having flashed in your mind out of nowhere and enticed your creative impulses.

Say you have the urge to create an utterly stark and simple design for a project on a whim. If you’re itching to sketch out your idea while it’s fresh in your mind, by all means do so! I’m not trying to advise against acting upon the sudden flashes of inspiration that drive all creatives. But do have the foresight to put away your design and look at it the next day with fresh eyes. When you’re not in the heat of the moment, you may realize that your design is unbalanced: perhaps the simple and clean look now appears too sterile, or it needs more attention to detail.


Don’t Force Inspiration

This is perhaps the best advice that I can give. It’s the certainly something I tell myself all the time. When you feel yourself sapped of creativity, devoid completely of the motivation to produce designs, don’t look about for inspiration in vain.

Inspiration isn’t a faucet that you can arbitrarily turn off and on in your mind—it comes and goes as it pleases, often leaving us in the dust.

The best creative work comes from people working almost in an out-of-body experience of natural effort; in these moments, the urge to create isn’t forced, it comes from within without any exertion. Certainly creative minds are capable of coming up with things on the fly for small time projects, but when it comes to endeavors that require huge swaths of your time, you’re better off letting inspiration come to you. Ultimately, if the creative process doesn’t feel natural, then you should reconsider your approach.


Source: JustCreative

Creative blocks, while unnerving, are normal and unfortunately part of the creative process. It’s not something to be feared – rather, something that affords you the opportunity to rethink your concept and the direction you’re pursuing.

“Creativity involves breaking out of established patterns in order to look at things a different way.”

– Edward de Bono, author, inventor, physician, psychologist

When you find yourself stuck with creative block, here are a few things you can try to reboot your thinking so you can move forward.

Also see how to be creative and how to boost your creativity.

1. Catch yourself at your most creative.

The thing about creative block is, you haven’t stopped beingcreative. Your brain is still whirring away, but you just have to capture those ideas. Often great ideas are quickly forgotten because you didn’t take time to jot them down and revisit them later. As a creative person, it’s always a good idea to keep a journal with you at all times and write down whatever is on your mind. However, in today’s world your smart phone is a most valuable tool because it allows you to record, write or photograph interesting ideas and have them at your disposal. You never know when the next great creative idea will hit you. As such, you should always be prepared.

2. Clear your perspective.

If you say a word repeatedly, it stops sounding like a real word. The same thing happens when you stare at your project for hours, trying to address the problem from the same angle. When you reach a roadblock and can’t figure your way around it, briefly step away. Nothing stifles creativity more than trying to come up with “the idea,” versus exploring other ideas and concepts that may be the springboard to the best solution.

If you feel you’ve hit the wall, the best thing to do is to go for a walk, do something physical, get a healthy snack, do some breathing exercises and then come back to your project feeling reinvigorated and energized.

3.  Create your own environment.

Is your workspace a productive environment? (See office Feng Shui) If your office is not conducive to creativity, it may be time to change your surroundings so they stimulate and motivate you to be more effective. Changing the scenery could be something as simple as decorating your office space with new photos, favorite quotes, artwork or anything else that inspires you. Consider adding a whiteboards to your space – they’re a useful tool for jotting down and capturing your ideas.

4.  Get up and move around.

A 2013 study in Frontiers in Human Neuroscience shows that regular exercise is associated with better divergent and convergent thinking – two important components of the creative thought process. If you’re not fond of exercising, even a quick 30-minute walk each day will help clear your mind. It’s also good for your overall health and well-being.

Another tip is to set your clock as a reminder to move around every 45 minutes to give your brain a rest and get your blood circulating. This also will help to keep you refreshed and relaxed, and boost your brainpower.

5.  Seek comments and input.

Conduct an informal focus group. Ask co-workers, friends and others about what you have created so far. Remember, everybody has his or her own perspective and interpretation. Even though you may not agree with them entirely, it can take only one comment to be the springboard for what might become your “best” solution. Everyone’s opinions are valid, but rarely will they be the sole solution to your problem. At the least, they will help you view your work in a new light.

6. Realize it’s a block, not a wall.

For every creative impasse, there are dozens of solutions. The creativity is there, but you just have to access it. You will undoubtedly throw away countless drafts. Your job – although it may be the most demanding – is to sift through all the possibilities and decide which is the best answer for the creative problem you’re trying to solve.


Source. Just creative